Аннотация
The international tourism industry continues to evolve, with a growing emphasis on understanding cultural dynamics to enhance the travel experience. Ethnographic resources, which offer deep insights into the customs, behaviors, traditions, and values of various cultures, provide invaluable information for improving tourism efficiency. This article explores how ethnographic data can be leveraged to enhance tourism planning, services, and overall traveler satisfaction. It proposes a framework that utilizes ethnographic insights to create more sustainable, respectful, and efficient international tourism experiences.