Abstract
Bukhara, with its rich historical and cultural heritage, holds immense potential for agrotourism development. Agrotourism offers a sustainable tourism model that promotes rural development, preserves local traditions, and provides economic benefits to farmers. This paper explores the unique opportunities for agrotourism in Bukhara, focusing on its agricultural resources, geographic advantages, and existing infrastructure. Additionally, the study identifies challenges such as inadequate infrastructure, limited awareness, and lack of investment, and proposes actionable solutions to foster the growth of agrotourism in the region.